Textio, the augmented writing platform has announced new products that take aim and identifying and neutralizing ageist and ableist language. These new products will allow companies to understand how their language is alienating their workforce, and change their language to be inclusive to all these demographics.
- The age graph helps writers find language that is inclusive of all age groups. For example, Textio’s data shows that using the phrase “21st Century skills” to talk about digital literacy may have the unintended consequence of alienating older job seekers. You might think language like “Gig”, “young blood”, and “young spirited” attracts a younger audience but they actually turn EVERYONE off from your job. Details
- Reasonable accommodation language allows writers to add information about the ways their company makes their workplace and application process accessible to candidates and employees who require additional accommodation. This language statistically makes an open role fill faster than average. Details
In addition to these two new products, Textio has also found that language that attracts men and women has changed over time. Words like, ‘strong foundation’ and ‘necessary change’ are likely to attract more male applicants to your role, while words like ‘multi-faceted,’ ‘competitive position,’ and ‘informative’ attract more women. Textio didn’t see that language as attracting men or women last year.
Not surprising as language changes over time, and common phrases that statistically impact gender bias don’t show up on qualitative checklists, and you really need AI to be able to find these patterns at scale. Additionally, Textio is furthering its integration strategy. Previously available in Outlook, Gmail, and LinkedIn, starting today, Textio is now available in Greenhouse, with more applicant tracking systems coming soon.
