BURBANK, Calif. — CareerArc announced this week that it has acquired Lumina, the SaaS platform for generating visual job postings at scale. The acquisition reflects an aggressive investment in automated video creation as CareerArc takes a major step towards alleviating one of the greatest challenges for talent acquisition teams in their recruitment marketing efforts: content creation.
The addition of automated video creation, powered by Lumina, makes CareerArc a more powerful player for employers looking to attract job seekers and optimize their job postings for sharing on social media.
“On Facebook, we’ve seen a 40% increase in applications as well as a 50-60% increase in engagement when we use Lumina videos,” reported a Fortune 500 staffing and recruiting agency.
A top healthcare system in the United States activated the Lumina integration within CareerArc and reported, “more engagement, more job clicks per post, and better reach than a traditional static post.”
Beyond social media, Lumina Visual Job Postings can be embedded into job boards and career pages to elevate the employer brand and increase applications. A global pharmaceutical company embedded a Lumina video into a posting on a major job board and saw the apply rate for that role increase from 12.13% to 28.28%.
“Video is powerful. For employers, the hurdle has always been creating video at scale, quickly, and affordably. Lumina’s mission was to solve that problem with technology and we’ve succeeded. Looking forward, it became clear that the next big challenge was distribution; that’s where CareerArc came in, initially as a partner, then as an acquirer. By pairing content and distribution, we’re taking two industry-leading players and bringing them together to deliver greater value to the market,” said Brian Forrester, CEO of CareerArc and Founder of Lumina.
Following the Lumina acquisition, CareerArc will continue pushing for innovations that make employment content creation easier and more accessible. Significant updates are expected to launch on the CareerArc platform later this year.
