DENVER — Würk, the first and leading human capital management (“HCM”) company in the cannabis industry, is proud to celebrate ten years of innovation, advocacy, and unwavering support for businesses navigating complex regulatory landscapes across the U.S. and beyond. Designed for revolution and built for evolution, Würk’s human capital management solutions equip over 750 unique EINs with the tools and data-driven insights they need to grow, scale, and operate efficiently.
With a staggering $4 billion in annual money movement, paying over 50,000 employees in all 50 states, and handling tax remittance for over 5,000 jurisdictions, Würk’s payroll and workforce operations are at the heart of some of the nation’s most complex and regulated industries.
Würk’s expansive suite of HCM tools encompass the entire employee lifecycle:
- Würkforce Analytics: Enhance decision-making and operational strategy with near real-time workforce data insights
- Compensation Benchmarking: Offer competitive compensation informed by Würk’s proprietary database of over 50,000 active employees and comprehensive wage data
- Recruiting: Centralized platform for job posting, applicant tracking, and audit trail management
- Scheduling: Smart scheduling solutions meet business needs while supporting employee flexibility
- Timekeeping: Multiple options for timekeeping for variable workforce needs, to produce comprehensive labor analytics
- Compliant, Full-Service Payroll: Streamlined, all-in-one trusted payroll solutions, tax remittance and wage garnishment service tailored for cannabis businesses to ensure accuracy and full compliance while mitigating high-risk challenges
- Human Resources: Automate and streamline performance reviews, recruitment, and more
- Benefits & Retirement Administration: Scalable, compliant 401(k) and retirement solutions built specifically for the cannabis workforce
Würk was founded by the late Keegan Peterson, whose vision to build meaningful, future-proof technology for cannabis businesses. This vision still remains the guiding force for the company. “Bringing technology to the cannabis industry—an industry doing so much good for so many people, changing lives and giving people better lives—was a dream come true for me,” said the founder of Würk, in a 2016 podcast. “So, when the opportunity came, I ran as fast as I could and never looked back. I can’t imagine doing anything else.”
“Keegan’s dream was always about more than just technology—it was about building something meaningful, something that gave people a better life. Würk has stayed true to that vision, helping shape the cannabis industry with integrity, and now reaching even more people in other highly regulated industries. He ran toward this opportunity with everything he had, and I know he’d be proud of how far we’ve come and how many lives we continue to impact,” said during a recent conversation with Keegan’s parents, Becky and Curt, and sister Britta Peterson.
The Company’s journey of pushing boundaries and setting new standards for workforce management has led to the following milestones:
- Expansion Across the U.S.: Würk now operates in all 50 states and Puerto Rico, serving clients across 5,100+ jurisdictions.
- Pioneering Payroll & Compliance Solutions: Würk is proud to be the first provider to secure payroll and banking solutions tailored to the cannabis industry.
- Launch of Advanced Data & Analytics Tools: Introduction of Würkforce Analytics and Compensation Benchmarking to provide clients with actionable insights.
- Strategic Partnerships: Progression does not occur without collaboration. Since its inception, Würk has proudly worked with industry leaders like Equifax and Empower to expand and strengthen its offerings.
- Data-Driven Growth: From 10,000 EUCs in 2019 to 50,000+ EUCs and $4B in payroll processed in 2023 alone.
- Brand Evolution: In 2024, Würk unveiled its refreshed brand identity, showcasing the Company’s continued commitment to excellence and innovation.
- Awards: UKG Partner of the Year 2025, MGO Cannabis 50, Inc. 5000 Rocky Regionals, EMJAY’s, UKG Ready Benefits Partner of the Year 2023, and Built In’s Best Places to Work 5 Years in a Row.
“Everything we have managed to achieve throughout the last ten years is the direct result of the trust our clients have placed in us and our team members’ commitment to addressing the unique challenges of the cannabis industry while championing its legitimacy and growth,” said Deborah Saneman, CEO of Würk. “As we continue to dream big and set new standards for workforce management, we would like to thank every last member of our Company, our clients, and our collaborators. The next ten years present a unique opportunity to build a cannabis industry that is inclusive, healthy, and sustainable for those looking to develop companies that reimagine what health and wellness means to the world around us.”
As Würk enters its second decade, the Company remains committed to driving the industry forward with bold new solutions. With a focus on data-driven insights, workforce empowerment, and regulatory compliance, Würk will continue to enhance its suite of services, ensuring cannabis businesses have the tools needed for success.
