New HR Tech from Homebase, Sinecure

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Homebase, the all-in-one platform for small business team management, hiring, and payroll, today introduced its first in a new class of AI-powered solutions: Hiring Assistant and Scheduling Assistant. The new AI Assistants are designed to take on the actual work of hiring and scheduling—automating tedious, manual tasks end-to-end—so that small business owners and managers can save hours each week and stay focused on running their business and supporting their teams.

Homebase’s AI Assistants were built specifically for the unique challenges of small businesses, delivering powerful automation without the complexity or cost. Intelligent assistants use machine learning and generative AI to eliminate time-consuming manual tasks, from writing job descriptions to building optimized shift schedules, built to meet the unique needs of every hourly team. By learning from each business’s behaviors and team preferences, the tools deliver tailored support that helps small businesses make smarter decisions, move faster, and compete at a new level.

Hiring Assistant helps business owners and managers:

  • Generate job descriptions and post jobs across multiple job boards with a single click.
  • Screen applicants via AI-powered interviews, gathering insights on fit, availability, and experience based on the business’ hiring criteria and needs.
  • Pre-schedule interviews directly with top candidates for business owners to confirm, eliminating back-and-forth coordination.

With Hiring Assistant, businesses can reduce time-to-hire, improve candidate quality, and eliminate repetitive tasks—all without needing to learn a new system or manage a complicated setup.


Sinecure.ai, the AI-powered recruiting workflow platform that’s reimagining the hiring process, today announced the rollout of a new usage-based pricing model that eliminates traditional “per-seat” licensing in favor of a format that starts free and scales with usage. This strategic shift makes advanced AI recruiting automation accessible to hiring teams of all sizes and removes the barrier of upfront costs that typically limit these capabilities to enterprise organizations. The new pricing model accompanies the release of Sinecure.ai’s latest platform version, which delivers a fully integrated automated workflow that replaces up to five disjointed systems. From simplified workforce planning and enhanced talent sourcing, to smarter, more efficient candidate assessments and personalized outreach, recruiters can cut time-to-hire by up to 50% while boosting productivity by over 80%.

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This shift to pay-as-you-go isn’t just a pricing change,” said Joel Wright, CEO of Sinecure, Inc., parent company of Sinecure.ai. “It’s a strategic unlock that removes friction from adoption, aligns value with usage and opens the door to a broader customer base. More importantly, by making AI-powered automation accessible to every hiring team and not just the enterprise, we deliver on our mission to give all recruiters back their most valuable asset of time.

The new pricing model positions Sinecure.ai to address a major gap in the mid-market: fast-growing companies that need advanced sourcing and screening tools but don’t have the internal recruiting infrastructure to scale efficiently. Rather than charging per user or enforcing long-term contracts, Sinecure.ai allows customers to:

  • Start sourcing candidates for free with 50 profile views per month and access core AI features including WENDA, Sinecure’s AI Recruiting Assistant, at no cost.
  • Pay for AI-driven features such as personalized candidate communication, automated fit analysis and richer candidate profile data on demand, as hiring volume grows or search complexity evolves.
  • Unlock even more advanced features like custom dataset integration for enhanced candidate matching, unified email with bulk messaging, and ATS integration as needed, to further align costs with actual hiring activity and business growth.

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