SparcStart, a platform for employee-generated recruitment marketing content, announced the capability for recruitment marketers to comprehensively measure results across all social media channels user accounts and, and deliver accurate return on investment analytics.
SparcStart will track the impressions, likes, comments and reshares on social media platforms including LinkedIn, TikTok, Instagram, Facebook and X, and provide detailed results across all platforms. In addition, SparcStart will calculate the earned media value (EMV) using customized values for users’ target audience and channels.
“With this data, calculated automatically with the SparcStart platform, recruitment marketers can quantify the value of their efforts,” commented Maury Hanigan, CEO of SparcStart. “Putting a dollar amount on the visibility created by Employer Brand and Recruitment Marketing teams proves the outsized value these teams create.”
ShiftMed, a provider of healthcare workforce technology, announced the launch of its Workforce AI Suite, a set of intelligent tools designed to automate shift fulfillment and optimize workforce management. By embedding AI throughout the staffing process, the suite empowers health systems to efficiently manage labor operations and improve scheduling coordination across internal teams and on-demand clinicians.
ShiftMed’s Workforce AI Suite includes:
- ShiftAdvisor™: ShiftAdvisor uses AI to match clinicians to open shifts based on preferred days, times, pay rates, and locations. With a 94% opt-in rate for self-scheduling and more than 3.3 million shift matches to date, ShiftAdvisor reduces scheduling friction and improves clinician satisfaction.
- Intelligent Routing™: ShiftMed’s AI engine has routed over 6.4 million shifts to the most cost-effective labor source, helping reduce reliance on high-cost external labor. The public API can be embedded in health system platforms, and early partners report an average savings of $300 per shift.
- Instant Call-In Fulfillment: ShiftMed’s call-in automation workflow enables real-time fulfillment of last-minute shift gaps with a 71% replacement rate. The toolkit eliminates the need for manual outreach, helping to stabilize shift coverage and reduce manager burnout during unplanned staffing shortages.
- Agentic Workflows via ShiftMed Flex: ShiftMed Flex enables centralized, automated workflows for staffing, credentialing, and onboarding across the entire organization. Health systems gain full control over the credentialing lifecycle from compliance tracking to onboarding documentation through one unified platform. Organizations using Flex have cut time-to-hire by 29 days and saved over two hours per transaction in scheduling and credentialing.
“Hospitals today face the dual challenge of maintaining optimal patient care while operating with leaner teams and tighter budgets,” said Todd Walrath, CEO of ShiftMed. “Our AI Suite enables healthcare organizations to automate complex workforce processes, helping them spend smarter on their largest expense, labor, while driving down costs and unlocking new levels of operational efficiency. This technology is transforming workforce management so hospitals can deliver exceptional care with agility and precision well into the future.”
