This post was originally published on this site
We updated this post in May, 2025; it was originally published in September, 2014.
Let’s face it — losing Facebook followers is a clear signal that your content strategy needs a revamp.
Today, maintaining an engaged audience requires more than just regular posts. It demands relevance. Authenticity. Value.
At Haley Marketing Group, our social media team continuously analyzes engagement metrics across staffing firms nationwide. Drawing from our extensive experience, we’ve compiled this list of common pitfalls that could be causing your followers to disengage:
25 Reasons Your Staffing Firm is Losing Facebook Followers
(A lighthearted guide to sabotaging your social presence — don’t do these!)
- Talk About Everything… Except What You Do
Sharing random memes, viral trends, or your lunch pic when your audience wants jobs, hiring tips, and career advice. - Go Ghost
Post once in a blue moon, then wonder why your engagement flatlined. - Ignore Your Fans
Leave comments unanswered, messages unread, and followers feeling invisible. - Post Like You’re in a Vacuum
If no one’s liking, sharing, or commenting, your content probably isn’t built for connection. - Sound Like a Bot
Ditch the jargon and stiff corporate speak. Your followers want real talk, not robo-posts. - Clickbait ‘Til They Quit
“#1 Trick to Explode Your Career Overnight” — and then link to a generic job board. Just… no. - Turn Your Feed Into a Job Board
It’s not wrong to post jobs. Just don’t make every single post another opening. Mix it up! - Fly Blind
Posting without checking your Facebook Insights is like driving with your eyes closed. - Ruffle Feathers You Didn’t Mean To
Politics, religion, controversial opinions — unless it’s core to your brand, steer clear. - Pretend Criticism Doesn’t Exist
Ignore reviews or delete negative comments, and your audience will do the same… with your page. - Let Reviews Go Rotten
A trail of unanswered one-star reviews? That’s not just bad PR — it’s lost trust. - Make It All About You
Brag posts and “look how great we are” content? Snooze. Show how you help others win. - Sell, Sell, Sell
Push your services 24/7 without adding value, and you’ll push people away. - Ditch the Prize After the Promo
Run a giveaway, ghost the winner, and earn the fastest unfollow in history. - Clap Back Publicly
Got a rude comment? Stay classy. Social media drama is a follower repellant. - Use Your Personal Page Like a Business Page
Your Aunt Linda doesn’t need to see job alerts. Keep your biz on a Facebook Business Page. - Ask for Everything, Give Nothing
“Vote! Like! Share! Tag a friend!” — but what’s in it for them? - Copy/Paste Across Platforms
What works on LinkedIn won’t always work on Facebook. Customize or compromise. - Steal Like Everyone Else
Reposting generic content from another page without adding your spin? That’s a quick trip to “Unfollow.” - Trash Talk the Competition
Bashing other staffing firms won’t make you look better. It just looks desperate. - Never Grow Your Audience
If you’re not running ads, boosting posts, or inviting new followers — expect a slow fade. - Write Like You’re Texting at 2 AM
Bad grammar. Half sentences. No punctuation! (Seriously, your brand deserves better.) - Talk About Things No One Cares About
If your audience is job seekers and employers, skip the “National Ferret Day” celebration (unless you’re hiring ferret wranglers). - Forget You’re a Local Business
Your audience lives and works nearby — talk about the community, not just your company. - Be Boring
Stock photos, corporate quotes, and zero personality? Yawn. You can do better.
Want to get your team doing more with social media?
Automate your social sharing with NetSocial!
Is your company losing Facebook followers?
Don’t get discouraged! We’re here to help.
And if this list has led to more questions, contact the expert social media team at Haley Marketing Group.
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The post 25 Ways to Lose Followers on Facebook appeared first on Haley Marketing Group.
