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At our Annual Conference 2024, Ling Wu from Jobiqo hosted a panel sessions with Sandra Westerman, founder of Superheldin GMBH, Laura Mort, Co-founder and Creative Director of Harmonia Careers and Mae Yip, Co-founder of ERIC on the topic of Niche Job Boards Growth Strategies.
Niche job boards have become an invaluable resource for both employers and job seekers. Instead of trying to compete with giants like Indeed or LinkedIn, niche job boards focus on a specific industry, skill set, or demographic, offering tailored solutions for recruitment. However, to succeed in this space, niche platforms need to implement effective growth strategies. Below are some approaches that can help these specialised job boards thrive.
Nail Down the Value Proposition
The first step to scaling any niche job board is to define and perfect your value proposition. Unlike generalist platforms, your board should offer something unique to your target audience. This could include:
Exclusive access to hard-to-find talent: Offering a curated pool of candidates can attract employers who are
