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As your organization embarks on budgeting, workforce planning, and strategy development for 2025, it’s essential to address the critical factors that will position your company for success. To plan and progress for the future, you need to understand where you’re starting from. Crafting a 2025 strategy involves auditing and evaluating your strategy and tactics and then using those insights to define clear goals. This may sound straightforward, but these steps can become complex when put into practice. Let’s quickly break down each component.
Auditing Your Current Recruitment Marketing Strategy
Auditing goes beyond simply identifying the products, channels, and vendors (PCVs for short) you’re currently utilizing to achieve your hiring goals. While compiling this list is a key first step, it’s equally important to:
Identify inefficiencies in how these PCVs are being used, which might involve automating manual processes or modernizing outdated practices. Ensure these PCVs are aligned with your overall goals and that they are being deployed effectively.
The process of auditing your PCVs is closely tied to assessing their ROI. However, it’s important to recognize that not all PCVs serve the same purpose, attract the same audience, or generate the same KPIs.
Evaluating ROI of
