Paradox Acquires People Analytics Platform Eqtble

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SCOTTSDALE, Ariz. — Paradox, the conversational AI platform helping global employers like Chipotle, 7-Eleven, General Motors, Nestlè, and nearly 1,000 clients automate recruiting and hiring work, announced today the acquisition of people analytics platform Eqtble.

“AI is the future of talent acquisition – and the foundation of useful AI is high quality data, often connected from different sources that helps our clients solve real business challenges,” said Paradox CEO Adam Godson. “We’ve always believed that conversations are the UI of the future, and we see an opportunity to create a data foundation that powers people intelligence in a conversational, frictionless way.”

In 2024 alone, Paradox’s AI assistant and software automated the scheduling of more than 20 million interviews across the globe and powered over 1 billion AI-driven interactions with candidates in 30+ languages, saving recruiting teams millions in costs and countless hours of manual work. Combining Paradox’s depth in conversational AI experiences with Eqtble’s expertise in people data, the vision is for clients to create simple, accessible dashboards through a conversational interface – then take action that actually improves business results.

Founded in 2021, Eqtble’s mission is to power better workforce decisions through analytics – and its product is underpinned by a robust data model and analytics engine that more easily integrates data from all recruiting and HR systems. The company is a graduate of the prestigious Y Combinator startup incubator and was founded by People Analytics practitioners with nearly 30 years of combined experience.

Eqtble is led by CEO Joseph Ifiegbu, who previously held People Analytics roles at Snap and WeWork. Ifiegbu co-founded the business with Ethan Veres and Gabe Horwitz, who formerly served as a Data Scientist at Johnson & Johnson and Director of People Analytics at WeWork. The entire Eqtble team will join Paradox — and the company is already hard at work executing on the product vision, with a plan to release a fully-integrated solution later this year.

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“As practitioners, we constantly experienced the pain of accessing workforce insights and thought: ‘Who better to solve this than people who understand the challenges firsthand?,'” said Ifiegbu. “We’re thrilled to help accelerate Paradox’s mission and AI vision, bringing powerful people insights to the fingertips of talent acquisition and HR leaders — all through the simple, frictionless conversational experiences that make Paradox so special.” 

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