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So you’ve made the investment in blogging—maybe through a content marketing program with Haley Marketing. (Great choice, by the way!)
You’ve got fresh, well-written content going up on your site. It’s SEO-optimized, relevant to your audience, and full of insights that position your firm as a trusted expert in staffing.
But after you hit “publish,” what happens?
If the answer is “Not much, honestly,” you’re not alone.
Many staffing firms focus on blogging as an SEO play—and yes, that’s important. Fresh content is a great way to bring more people to your website. But blog content can (and should) do a lot more than sit quietly on your website hoping for traffic.
If you want to maximize blog ROI, it’s time to think beyond just SEO.
When used strategically, a single blog post can become a multi-purpose tool that supports your sales process, builds relationships, and strengthens your brand presence across multiple channels.
Here are six simple (but powerful) ways you can get more value out of every blog post you publish.
How to Get More Value Out of Each Blog Post
#1. Share Internally with Your Recruiters and Sales Team
It’s easy to assume your team sees your blog content—but they may not, especially if they’re not the ones publishing it.
Sharing new blog posts internally ensures your recruiters and sales reps:
- Stay informed on current topics and trends.
- Have relevant talking points when engaging with clients or talent.
- Know what resources are available to send in follow-ups.
Try highlighting one blog post a week in your internal communications or including it in your team meetings. The more familiar your team is with your content, the more likely they are to share and use it effectively in the field.
Fun fact: We wrote this blog post to help our clients! We were educating them on how best to create ROI using their blog posts. Why not use it to help your team too?
#2. Use Blog Posts in Your Sales Process
Your sales team needs tools to start conversations, stay connected, and build trust with leads. Blog content does all three—without sounding like a pitch.
In staffing, the sales cycle often takes 20+ touchpoints before a prospect converts. If all of those are purely transactional (“Just checking in…”), they’ll likely get ignored.
Instead, use blog content to deliver value:
- Send a blog post as a follow-up to a discovery call or client meeting. It reinforces your expertise and gives the prospect something to think about after the conversation ends.
- Include a link in cold outreach to showcase your industry knowledge and differentiate your firm from the competition.
- Use blog content to educate hesitant decision-makers. For example, if a prospect is unsure about the ROI of using a staffing firm, send them your blog post on “The True Cost of a Bad Hire” or “5 Signs It’s Time to Partner With a Recruiter.”
Example: If a prospect struggles with turnover, send your blog on “How to Reduce Turnover in Light Industrial Roles.” It shows you get their challenges—and offers real solutions. You don’t need to make a sales pitch here. Just show up with a free resource to help.
Here are a few other touchpoints where blogs shine:
- Quarterly check-ins to share market trends or labor insights
- Proposal follow-ups to explain your approach or success stories
- Re-engagement campaigns to warm up old leads who’ve gone quiet
These types of touchpoints build familiarity and trust over time—especially when your content speaks to the challenges your prospects are actively trying to solve.
When a decision-maker is finally ready to move forward, you’re not just another staffing firm. You’re the one that’s been offering helpful insights all along.
#3. Feature Blog Posts in Your Email Newsletter
Email is still one of the most direct, cost-effective ways to reach your audience—and blog content gives you something valuable to send.
Not everyone’s ready to buy today, so a newsletter helps you stay top of mind.
How to use your newsletter to maximize blog ROI:
- Make your blog the star of a monthly newsletter
- Add a “From Our Blog” section with links to recent posts.
- Segment your list and customize messaging. Industry tips should go out to employers, while job search advice should go out to talent.
People are more likely to engage with your emails when the content is educational, not just promotional. That means more visibility and more ROI from your content investment.
Tip: Companies with blogs produce 67% more leads monthly than companies without.
#4. Share on Social Media—More Than Once
Think of your blog as the engine and social media as the fuel that helps it run.
Each blog post contains multiple ideas you can break into bite-sized content for platforms like LinkedIn, Facebook, Instagram, or X.
Don’t just post a single link and call it a day. Instead:
- Pull out a strong quote or stat and create a graphic.
- Highlight a problem your blog addresses, then link to the full post.
- Turn key takeaways into a list-style post or short video.
- Share the same blog again a few weeks later with a new spin.
Remember: Social media moves fast. Repetition (with variation) helps your message stick—and drives traffic back to your blog.
#5. Add Blog Content to Drip Campaigns or Marketing Automations
Using tools like HubSpot or Mailchimp? Plug your blog right into your nurturing sequences.
Here’s how:
- Include relevant blogs in a welcome series for new leads
- Set up follow-up emails based on blog topic interest
- Build evergreen nurture flows using past blog content
Automation helps you maximize blog ROI behind the scenes—building trust and staying visible without extra work.
#6. Repurpose Your Blog into Multiple Formats
Not everyone consumes content the same way. Some people prefer to read. Others want quick visuals, bite-sized video clips, or even something they can listen to during their commute. That’s why repurposing your blog content is such a smart move.
And the best part? You don’t need to start from scratch. One well-written blog post can fuel an entire month’s worth of marketing content across different channels.
From one blog post, you can create:
- Infographics. Turn stats or step-by-step guides from your post into a clean, easy-to-read visual. Infographics are great for social media, sales presentations, or even adding to your website.
- Slide decks or carousels for LinkedIn. Break the blog into short, punchy slides that tell a story. Carousels are a highly engaging format—especially on LinkedIn—for sharing thought leadership or best practices.
- Short-form videos. Record a recruiter, sales rep, or marketer summarizing the blog’s key takeaways on video. You can use this for social media, your homepage, or email follow-ups. Even a 60-second clip can drive more attention to your message.
- Podcast topics or recruiter training. Use the blog as a jumping-off point for a podcast episode or internal discussion. It’s a great way to keep your team sharp and align everyone around industry trends or client pain points.
- Lead magnets or downloadable checklists. Expand on your blog and turn it into a PDF download—like a “Hiring Readiness Checklist” or “Top 10 Interview Questions.” These pieces can help you collect leads from your website or give your sales team something valuable to offer during outreach.
These formats help you reach new audiences and extend a blog post’s lifespan, making that content work harder for you.
See It In Action
Let’s say HM Staffing—a mid-sized staffing firm—is struggling to bring in new client leads. They just published a blog: “5 Ways to Improve Retention in High-Turnover Roles.”
Here’s how they used it:
- Shared it internally so recruiters could reference it in calls
- Used it in sales follow-ups with warehouse managers struggling with turnover
- Featured it in their newsletter under “Struggling with Retention? Start Here”
- Posted it on social multiple times, including a carousel and video
- Added it to a drip campaign for leads who downloaded their hiring guide
- Repurposed it into a one-pager, a tip sheet, and a recruiter training topic
The Takeaway
HM Staffing didn’t need to create more content. They just made the most of what they already had.
That’s how you maximize blog ROI.
By sharing it across multiple touchpoints, they stayed visible to clients, supported their sales team, and built stronger connections with their audience.
What’s Next for Your Blog?
If you’re investing in blogs but not actively sharing or repurposing them, you’re leaving value on the table.
Blog posts can:
- Support SEO
- Fuel sales
- Power your social, email, and drip campaigns
- Educate your team
- And reach your audience in new formats
Start simple. Pick one or two strategies from this post and work them into your monthly plan.
Over time, these small tweaks lead to:
- More traffic
- Better engagement
- Stronger client relationships
- A bigger return on your content investment
Want to Turn Your Blog Into a Marketing Engine?
If you want to maximize blog ROI but don’t know where to start—or don’t have the time to make it happen—Haley Marketing can help.
Haley Marketing can show you how to turn blog posts into a full-fledged marketing engine. Let’s talk.
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The post Maximizing Blog ROI: 6 Smart Ways Staffing Firms Can Get More from Every Post appeared first on Haley Marketing Group.
