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This article is based on a conversation between Brad Bialy and Dan Fisher on Take the Stage, a podcast/vodcast presented by Haley Marketing. For this episode and others search for “Secrets of Staffing Success” on your preferred podcast player or watch past episodes on YouTube.
When every staffing firm is promising great people and great service, how do you stand out?
You tell better stories.
Dan Fisher of Menemsha Group believes the real difference between average and elite sales reps isn’t hustle. It’s narrative. The ability to prove—not just claim—how your firm solves real business challenges.
“Your stories are unique. And that can’t be replicated,” Fisher says.
Stop Pitching. Start Showing.
Clients don’t buy staffing services. They buy outcomes. So if you want to grab attention, don’t rattle off your offerings. Tell the story of a time you solved a problem that looked just like theirs.
- A project that beat a deadline
- A team that hit an impossible target
- A hiring manager who became a hero
These stories build trust. They offer proof. And they’re far more believable than a cold promise.
Case Study? No. Case Story.
We don’t need more case studies. We need case stories.
Why?
A story creates emotion. It puts your buyer in the shoes of the client. It shows them what’s possible. And it makes the abstract—talent, efficiency, service—feel real.
So Why Aren’t We Telling More Stories?
There are two big reasons most firms fail here:
- Speed. As soon as a candidate is placed, reps move on.
- Silence. Reps often don’t know what the consultant is working on—or the impact they’re having.
Fisher shared a moment with one client where he asked, “What’s this Java developer building?” The sales team had no idea. That’s a missed opportunity.
How to Build a Bank of Stories
Fisher recommends a simple process:
- Interview your consultants. Ask what they’re solving, building, or improving.
- Talk to the client. What’s the business impact? What changed?
- Document it. Create short, usable narratives tied to key personas and pain points.
Then practice telling those stories in your cold calls, emails, and meetings. Make them conversational. Make them memorable.
If You Can’t Tell It, You Can’t Sell It
One bad sales call can kill your chance to win a new client. But a great story can reopen the door.
“Clients want social proof,” says Fisher. “And every staffing company out there is making quantifiable impact. They just don’t know how to build the story.”
Now’s the time for you to start.
Want More Tips on Mastering Storytelling?
Listen to all of the advice on this important episode of Take the Stage featuring Brad Bialy and Dan Fisher of Menemsha Group on YouTube:
https://www.youtube.com/watch?v=-kyqf51L1PQ
The post Tell More Stories: The Secret Weapon of Top Staffing Sales Reps appeared first on Haley Marketing Group.
