This post was originally published on this site
If you’re recruiting right now, you probably are pretty familiar with two things. One, extreme scrutiny of budgets, with nearly every dollar spent questioned and picked over. Two, inexplicably-hard-to-fill roles, despite the labor market softening. Aggravating? Yes. Impossible to navigate? Luckily, not so much.
There are solutions that can expand your current reach within your recruitment marketing strategy. For those difficult job openings, going beyond the status quo might be the answer.
That’s why our team developed Appcast Brand Ads: A strategic and scalable approach to engaging passive candidates while showcasing a company’s employer brand. Appcast Brand Ads is a lead-volume-enhancing solution that allows recruiting teams to track (and defend!) their spend.
Let me break it down for you!
Full-funnel visibility
If you are already advertising your employer brand on social media, you may be familiar with one of the most common complaints about this approach: The lack of visibility into performance of said ads. For so long, it’s been nearly impossible to track how (or even if) a passive job seeker who is intrigued by your employer brand joins your candidate funnel, let alone if that person ends up being hired.
Appcast Brand Ads allows you to track from
