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At the recent Job Boards Connect conference, we asked “What’s Working Now: Job Board Models to Learn From.” One of the discussions in that session looked at what you should change when the market is tough. We thought this was worth exploring further and expanded the discussion with a blog. Read on for tips on how to navigate your way through tough times.
When the market tightens (fewer job postings, softer employer budgets, more cautious hiring), job boards feel it fast. With margins squeezed, attention fragmented, and competition heating up, the operators who prosper are those who shift strategy rather than just retrench. Here’s a breakdown of what to rethink, recalibrate and refocus when the going gets hard.
Your Value Proposition: sharpen and specialise
In a strong market, you might ride the wave – lots of volume, generalists win. In a tougher one, the generic gets buried. So:
Revisit your niche. Whether it’s a particular sector (tech, healthcare), a region, or a type of role (contract, remote, executive), lean into what you do best and promote it louder.Emphasise outcomes. Instead of “we list jobs”, it’s “we fill X roles for Y
HR TECH MARKETPLACE
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