Read Time31 Second
Most job board owners fall into the same trap. They spend months—and thousands of dollars—trying to rank for “marketing jobs,” “engineering roles,” or “sales careers.” Or worse, they aren’t investing at all in SEO.
The problem is you are competing against giants like Indeed, LinkedIn, and ZipRecruiter. These platforms have millions of backlinks and decades of domain authority. Trying to outrank them for broad “head terms” is like trying to build a skyscraper next to the Burj Khalifa with a hand-drill.
If you want to grow your traffic and outsmart the competition, you need to pivot to long-tail keywords.
What
