New HR tech from Octopyd, Hireclix, Textio

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Octopyd today announced the release of RoleMatch, a candidate experience solution that helps job seekers identify the open roles most aligned with their experience using a single resume upload. RoleMatch ranks an employer’s available jobs, then lets candidates begin an application with their resume attached and key details already filled in.

RoleMatch can be easily added to an employer’s existing careers site. The product works alongside your existing ATS, or with the full Octopyd AI hiring platform. It’s also available to job boards and talent marketplaces.

“We are solving two problems in one button,” says Mahshid Fardadi, Octopyd Co-Founder & CEO. “Employers are getting hundreds and sometimes thousands of applications that aren’t a fit. And candidates are forced to wade through a long list of internal job titles, often missing a job that’s right for them.”

Fardadi notes that dropoff rates are very high, with Appcast estimating that approximately 95% of job-ad clicks do not result in a completed application. “The primitive, keyword searches candidates are being given aren’t effective for matching people based on their skills and experience,” Fardadi says.


Recruitment marketing agency HireClix has announced the launch of its new EBN 1:1 advertising solution, expanding its Employer Brand Network (EBN) to reach passive job seekers across popular consumer websites. Moving away from generic “We’re Hiring” promotions, the service syncs directly with an employer’s live applicant tracking system (ATS) or job feed to dynamically create and deliver hyper-personalized display ads.Candidates browsing everyday sites for news, weather, or media are served tailored advertisements showcasing specific open roles, precise geographic locations, and job requirements that directly align with their professional backgrounds.

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The platform utilizes advanced consumer-style targeting, AI-driven campaign optimization, and precise location pinpointing to connect with qualified professionals who are not actively browsing job boards. Additionally, EBN 1:1 enables employers to use their first-party CRM and ATS data for lookalike audience targeting, as well as retargeting high-intent candidates who abandoned previous applications or visited career page. By integrating real-time job availability with personalized employer branding, HireClix aims to help talent acquisition teams improve campaign response rates and build higher-quality candidate pipelines across diverse industries.


Textio today launched two new features on Lavalier, an interview intelligence platform: AI Interviewer and Integrity Signals. These features give recruiting teams the ability to screen more candidates and detect fraud earlier in the process.

With Lavalier AI Interviewer, recruiting teams can:

  • Interview every candidate, not just the ones who fit the calendar: Lavalier’s AI Interviewer conducts structured first-round conversations, generated from role requirements, so recruiting teams get hiring signals earlier and can save time for the highest value conversations.
  • Give every candidate a consistent and fair shot at the job: Every applicant answers the same role-relevant questions and advances by speaking to their own skills and experiences, rather than on how closely a resume matched the posting.

“At the American Heart Association, we need to hire great people who truly align to our mission and values, and we care deeply about the overall experience candidates have with us,” said John Whalin, National Vice President of Talent Acquisition at the American Heart Association. “What stood out about Lavalier’s AI interviewer is that it gives candidates more opportunities to share their unique skills and experiences, while giving our recruiting team better evidence to make hiring decisions with.”

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