Appcast, the leading recruitment marketing platform powered by programmatic, today announced the launch of Appcast Search Ads, the recruitment industry’s first programmatic search solution. Building on over a decade of pioneering programmatic technology for the job board ecosystem, Appcast is now expanding its capabilities into search advertising. Appcast Search Ads enables employers to reach high-intent audiences for hard-to-fill roles and pay only for completed applications. Appcast Search Ads is a new lever within AppcastOne, Appcast’s talent engagement platform, and represents an evolution of the company’s existing search solution.
“While the job board channel remains a critical channel for fulfilling hiring needs, it simply cannot meet every employer’s hard-to-fill needs – Appcast Search Ads closes that gap,” said Kelsey Krater, chief platform officer at Appcast. “Without the right strategy and the right technology to scale that strategy, it becomes very difficult to achieve optimal performance and demonstrate ROI. Appcast Search Ads eliminates risk and uncertainty because it ties actions to outcomes and is fueled by continuous, conversion-focused optimization.”
Appcast Search Ads allows employers to engage high-intent candidates, build greater awareness among their talent audience, and drive greater efficiency from their overall recruitment marketing strategy – a “rising tide effect.” In
