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As a marketing strategist, I find that many of my clients are curious about implementing LinkedIn best practices. For staffing business owners, LinkedIn is more than just another social media platform—it’s a crucial tool for:
- building brand authority
- attracting top talent
- generating client leads
LinkedIn should be used in conjunction with your marketing strategy to help build name recognition, stay top-of-mind, and drive traffic to your website.
Why LinkedIn?
- It’s the largest professional networking platform in the world. LinkedIn boasts over 1 billion members, with 230 million users in the US alone, making it the largest professional networking platform available. (Source: StatsUp, 2024)
- Find active and passive job seekers. In fact, 65 million people use LinkedIn to search for jobs each week accessing 30 million job postings. Recruiters can easily access a large pool of passive candidates who may not be actively applying for jobs but are open to new opportunities. (Source: StatsUp, 2024)
- Build brand recognition and trust. Creating a strong company profile on LinkedIn can attract high-quality candidates and improve your staffing firm’s perception.
- (Source: StatsUp, 2024)
- Reach senior level decision makers. More than 67 million companies maintain a presence on LinkedIn, with 180 million plus senior level decision makers. An impressive 84% of B2B marketers utilize LinkedIn for content marketing, emphasizing its effectiveness in reaching potential clients. Plus, LinkedIn accounts for over 50% of all social traffic to B2B websites and blogs, underscoring its capability to drive high-quality leads. (Source: StatsUp, 2024)
- It’s a recruitment powerhouse. Approximately 97% of HR and staffing professionals leverage LinkedIn for recruitment, making it an indispensable tool for talent acquisition. with 70-80% of recruiters considering LinkedIn their primary source for finding candidates (Source: The Ultimate List of Hiring Statistics, LinkedIn Talent Solutions.)
To make the most of LinkedIn, you need an effective strategy to grow and engage your audience. The following are 10 best practices (many of which you can do on your own) for staffing firms using LinkedIn.
1. Optimize Your LinkedIn Company Profile for Maximum Impact
First impressions matter. Make sure your staffing firm’s LinkedIn page is fully optimized with:
- A clear and compelling company description
- A professional logo and high-quality banner image
- Complete contact details and an updated website link
LinkedIn provides a step-by-step guide to ensure your profile is fully optimized—take advantage of it to build credibility and attract the right audience.
2. Share High-Value Content That Attracts Clients & Candidates
Your content strategy should include content that resonates with both employers looking for staffing solutions and job seekers exploring opportunities. A mix of the following types of content can help position your firm as an industry leader:
- Hiring insights: Market trends, salary expectations, and hiring best practices
- Candidate tips: Resume guidance, interview techniques, and job search advice
- Success stories: Showcasing successful placements and client testimonials
- Industry updates: Reports, whitepapers, and workforce trend analyses
By consistently sharing relevant, informative content, you’ll increase engagement, position your company as a trusted resource, and grow your audience.
Helpful Tip: One of the goals of using content is to drive people back to your website, so think about your user’s journey to get to your site and their experience once they get there. Convert your marketing qualified leads into sales qualified leads by directing traffic to dedicated landing pages (not your homepage), with strong call to actions (such as download this free eBook on workforce planning). Have your sales team follow up with those leads.
3. Experiment With Different Content Formats
To maximize engagement and reach on LinkedIn, it’s essential to utilize different content formats and use data to see which types resonate most with your audience. Did you know that videos drive 5x more engagement on LinkedIn? (Source: Sprinklr) Video can be helpful in humanizing your staffing firm. Share behind-the-scenes clips, highlight team members, and showcase customer and candidate testimonials.
4. Keep a Consistent Posting Schedule
Posting regularly keeps your firm top-of-mind with both clients and candidates. Aim to post at least once a week. An editorial calendar and social media scheduling tools like our NetSocial platform can help streamline your content strategy.
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5. Use Targeted Hashtags to Expand Reach
Hashtags improve the discoverability of your posts. Use a combination of:
- Industry-specific hashtags: #StaffingSolutions #HiringTrends #HRTrends
- Location-based hashtags: #ColumbusJobs (or your specific market)
- Job-related hashtags: #NowHiring #JobSearchTips
This helps your posts appear in searches and reach a broader yet targeted audience.
6. Engage with Followers to Build Community
The key to growth isn’t just posting—it’s engagement. Encourage discussions, respond to comments, and ask questions. Active participation builds relationships with potential clients and job seekers.
7. Leverage LinkedIn Groups for Networking
Join and participate in relevant LinkedIn groups where employers and job seekers engage in industry discussions. Offer insights and solutions without making direct sales pitches—this will naturally drive traffic back to your company page.
8. Turn Your Employees into Brand Advocates
Your team members can play a significant role in growing your firm’s presence. Encourage them to:
- Follow your company page
- Share company posts with their networks
- Engage with your content by liking and commenting
Employee advocacy increases your reach exponentially, bringing in new followers and potential business connections.
9. Promote Your LinkedIn Page Everywhere
Don’t limit LinkedIn promotions to LinkedIn itself. Cross-promote your page across:
- Your company website
- Email signatures
- Other social media platforms (Facebook, Instagram, X)
- Newsletters and marketing emails
- Business cards and printed materials
The more visibility your LinkedIn page gets, the faster your audience will grow.
10. Consider LinkedIn’s Paid Promotion Features
If your staffing firm has the budget, LinkedIn’s paid promotion features can help target specific industries, job roles, and geographic locations to reach potential clients and candidates faster. Some paid features include boosted posts, retargeting ads, and PPC ads.
- Increased Engagement: On average, LinkedIn posts achieve an engagement rate between 2% to 6%. Boosting your posts can help you reach or surpass this benchmark by amplifying your content’s reach. (Source: sprinklr.com)
- Cost-Effective Advertising: The minimum daily budget to boost a LinkedIn post is $10 USD, offering flexibility to scale your campaigns based on your objectives and resources. (Source: Hootsuite Blog)
- Enhanced Brand Visibility: With over 1 billion members globally, boosting posts on LinkedIn allows you to tap into a vast professional network, increasing your brand’s exposure to a targeted audience.
Utilize a mix of PPC ads and retargeting ads for the best results. Boosted posts can be just as effective as or more effective than ads, and are easier to use than creating full ad campaigns.
Remember to Track Performance & Adjust Your Strategy
Use LinkedIn Analytics to monitor what type of content is performing best. Are job postings driving engagement? Do industry insights get more shares? Use this data to refine your content strategy and maximize results.
Growing Your LinkedIn Presence Takes Time—But It’s Worth It
Building a strong LinkedIn following won’t happen overnight, but with consistency, engagement, and a strategic approach, your staffing firm can use LinkedIn to strengthen brand awareness, connect with employers and job seekers, and ultimately drive business growth.
Need help managing your staffing firm’s LinkedIn strategy?
Haley Marketing specializes in digital marketing for staffing businesses including social media strategy and management. NetSocial was created by our team to help you and your staff manage your social posts. We also offer Social Pro which is a full-service social media management complete with a custom strategy, a dedicated strategist (like me), consistent posting, reporting, and more. Combine with PPC ad management services and you’ll stay top-of-mind with prospects and job seekers. Contact us to learn more about how we can help grow your LinkedIn presence and drive inbound leads.
The post Connect, Recruit, Repeat: Mastering LinkedIn for Staffing Success appeared first on Haley Marketing Group.
