DALLAS, Texas, July 8, 2026 – Hellora, Inc., formerly known as Eqo Technologies, Inc. and the company behind the Eqo employee referral solution, today announced the evolution of its platform into Hellora, an AI Recruiting CRM built specifically for healthcare hiring.
The new name reflects the company’s expansion beyond employee referrals to help healthcare organizations rediscover, enrich, engage, and hire candidates already within their existing talent databases.
Healthcare organizations have accumulated years of candidate relationships – including past applicants, employee referrals, hiring event attendees, silver medalists, and former employees – but much of this information remains underutilized. Hellora helps recruiting teams organize and activate these existing talent networks using AI-powered search, candidate enrichment, outreach, and relationship management.
“Employee referrals remain one of the most effective sources of hire, and they’ll continue to be a core part of our platform,” said Tawfiq Abu-Khajil, Co-Founder & CEO of Hellora. “But as we worked with healthcare organizations, we saw a much larger opportunity. Recruiters already have thousands – or even millions – of candidate relationships. We built Hellora to help them make better use of the talent they already know.”
Hellora combines employee referrals with AI-powered candidate relationship management in a single platform designed specifically for healthcare recruiting teams. The platform includes:
- AI search across existing ATS and HRIS systems
- Search across public healthcare candidate databases, including federal & state sources
- AI-powered candidate enrichment
- AI-assisted SMS and email outreach
- Recruiting workflows and candidate engagement tracking
- Employee referral management
- Hiring event management
- AI recruiting assistant capabilities
The company emphasized that the rebrand does not represent a change in ownership or leadership. Hellora remains the same company, with the same leadership team, employees, customers, and commitment to supporting healthcare organizations.
The launch comes as healthcare providers continue facing significant workforce shortages while seeking new ways to reduce dependence on external job boards and make better use of the talent they already have.
“Healthcare organizations already own one of their most valuable recruiting assets – their existing talent network,” Abu-Khajil added. “Our goal is to help them unlock it.”
Hellora serves hospitals, health systems, senior living organizations, home health providers, and other healthcare employers across the United States.
Learn more at https://www.hellora.com.
