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According to new research from Workbuzz and HR.com’s HR Research Institute, enhancing employee engagement and experience is currently the foremost priority among HR professionals. However, this focus doesn’t exist in isolation. HR leaders also prioritize boosting worker productivity, attracting top talent, fostering a positive organizational culture, and promoting employee well-being.
The research also shows that better communication plays a role in addressing these HR priorities. It looks at both survey frequency and communication with frontline workers, who are typically harder to reach because they lack designated offices and computers. It turns out there is a positive correlation between the frequency of employee surveys and organizational success in key HR areas. Companies conducting surveys at least quarterly report significantly greater improvements in:
Retention: 53% versus 21% for those surveying less frequently.
Talent Attraction: 58% versus 27%.
Productivity and Performance: 62% versus 30%.
Diversity, Equity, Inclusion, and Belonging (DEIB): 64% versus 43%.
The study also found that organizations that say their employee experience and engagement levels rose over the last year are much more likely to say it is easy or very easy to communicate with frontline workers (70% versus 20%). The bottom line is that better communication may well help drive improvements among these other top HR
