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With every Google update, the rules of SEO shift, and the August 2024 Google Core Update was no exception. (More on that in a moment.)
It’s clear now more than ever: focusing solely on SEO isn’t enough.
Google is prioritizing content that provides real value. Is your staffing firm poised to adapt?
The Impact of the August 2024 Google Core Update
This latest update changed how job seekers’ queries are handled, giving preference to branded, precise searches. Job boards and companies that relied heavily on SEO-optimized landing pages are finding that those tactics don’t deliver the same results anymore.
What does this mean for you? Simply put, your content needs to do more than rank. It needs to genuinely serve your audience.
SEO vs. Useful Content: Why You Need Both
Yes, SEO helps your content get found. But if it doesn’t provide value, people won’t engage with it.
Staffing firms must shift their focus toward creating content that speaks directly to job seekers and employers. This means answering questions, offering insights, and providing actionable solutions.
How Haley Marketing Helps
At Haley Marketing, we combine SEO with valuable, audience-focused content through our blogging services and HMG Career Portal.
- Blogging Services: We craft blogs that address real concerns, offer expert insights, and build trust, while still incorporating SEO best practices.
- HMG Career Portal: Our Career Portal provides more than job listings. It allows for SEO-optimized postings to really draw the traffic you want
Haley Marketing is the CLEAR MARKET LEADER in career portal software.
The Takeaway? Useful Content Will Always Win
Google’s updates make it clear: content that provides real value will always come out on top.
With Haley Marketing, you’ll get content that’s both SEO-optimized and genuinely useful to your audience – helping you rank better and connect with job seekers more effectively.
To get started, reach out to our team!
The post Is Your Content GENUINELY USEFUL…or Just SEO-Optimized? appeared first on Haley Marketing Group.
