New HR Tech:, FirstUp, TalentReef

HR tech news
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Here’s a look at what’s new inside HR technology. announced it has launched Amplify, an artificial intelligence (“AI”) powered solution for proactive candidate outreach. Amplify leverages AI software to search and market to passive candidates, transforming job posting into an active talent identification and engagement process.

“As we discussed on CNBC last week, the job market is very much tilted in the workers’ favor,” said Evan Sohn, CEO of “We recognized months ago that for businesses to attract talent, they must change their recruiting efforts into a more creative and proactive approach. Amplify actively campaigns job posts to a massive audience of potential talent profiles to get the candidates interested and engaged.

SocialChorus and Dynamic Signal, two high-growth SaaS leaders in the digital employee experience (DEX) market have combined to create the categorial leader, Firstup, a new company built to reimagine employee connection through transformative workforce communications. Firstup reflects a vision for the future of the modern workforce, in which forward-looking, employee-first companies can reach, connect, and engage every worker, everywhere.

With over 15 million workers on the Firstup platform, spanning 180 countries, the company launches with the foundation of workforce communication pioneers. The strength of Firstup is elevated by the world’s largest customer community of employee experience and communications professionals from nearly 500 companies, including forty percent of the Fortune 100. Combining the breadth and diversity of this customer community along with the only truly advanced and enterprise-grade communication solution that can reach every worker, Firstup is uniquely positioned for strong innovation and growth.

TalentReef, a leading provider of talent management solutions purpose-built to support high volume, location-based hourly hiring, announced today the release of its new conversational AI chatbot, Chat Apply. 

Built on a Natural Language Processing (NLP) engine, Chat Apply is delivered via a branded, interactive experience that is optimized for both mobile and web. It dramatically improves the candidate experience through structured conversations that automatically completes applications and schedules interviews with qualified candidates within minutes. For employers and hiring managers who know that quickly engaging applicants makes all the difference when competing for hourly talent, Chat Apply automates the candidate engagement process—ultimately increasing applicant flow and reducing interview no-shows.

To demonstrate the capabilities and benefits of its conversational AI chatbot functionality, TalentReef will be hosting a webinar on September 28, 2021, from 10:00 am PT to 11:00 am PT. To register for the webinar, go to

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