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Despite talent acquisition being a top HR priority, half (51%) of organizations still depend on reactive, just-in-time hiring—missing opportunities to strategically attract and secure top talent. The newly released HR.com’s Future of Talent Acquisition 2025 research report reveals this critical disconnect in how organizations approach recruitment.
Only 5% of organizations rate their talent acquisition (TA) function as world-class, exposing a significant gap between aspiration and execution. So, what’s the secret to success? The data points to top-performing TA teams—those who are 13X more likely to use advanced recruiting tech like CRMs—as models of strategic hiring.
TA continues to be a critical focus for HR teams, with 46% of organizations ranking it among their top three HR priorities. As the competition for talent intensifies, many employers are shifting their attention toward long-term, strategic recruitment efforts.
Among the top goals for 2025 are:
Building a strong talent pipeline (63%)
Improving employer branding (55%)
However, significant challenges persist. A lack of skilled candidates (53%) remains the most common barrier to effective hiring, followed closely by reactive hiring practices (51%) that limit an organization’s ability to plan ahead. Budget constraints compound these issues, with only 30% of organizations planning to increase their TA budget in the near future.
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