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After more than a decade of working with some of the world’s leading employers, we’ve learned a lot, and we endeavor to iterate and build technology that grows and evolves with our customers. Recruitment marketing strategies need to be as dynamic as the employer and the jobs they hire for.
For most employers, job boards continue to be the best source of driving hires, quickly and efficiently (when done right!). However, for some employers – perhaps with more hard-to-fill roles – relying solely on the job board channel is bound to leave a few gaps.
That’s why I’m thrilled to introduce you to Appcast Search Ads.
We’ve just introduced the first pay-per-applicant recruitment marketing solution built for the search advertising channel. Expanding the power of our proven programmatic technology for the job board ecosystem, Appcast Search Ads continuously optimizes performance and offers click-to-hire tracking to drive more applications to the right jobs.
Why add search to your recruitment marketing mix?
The job board channel remains a critical channel for fulfilling hiring needs, but it simply cannot meet every employer’s hard-to-fill needs. Search can help fill that gap. Advertising on search engines can stir up high-intent job seekers in
