This post was originally published on this site
Imagine you’re taking a road trip. To get to your destination, you rely on a map – something that helps you figure out the best way to get from Point A to Point B.
A marketing funnel works in a similar way. It’s a tool that maps out the journey a prospect takes, from the moment they first hear about your staffing firm to when they become a loyal client. Each stage of the funnel helps you guide your prospects closer to their final decision: choosing your company.
Think of it like this:
- At the top of the funnel, you’re simply introducing yourself and attracting attention.
- In the middle of the funnel, you’re building interest and trust.
- At the bottom of the funnel, your sales team steps in to close the deal.
For staffing firms, this approach represents a fundamental shift: Instead of chasing prospects and making endless cold calls, a funnel allows you to focus on nurturing leads and building relationships.
Why Should Staffing Firms Care About Marketing Funnels?
Marketing funnels aren’t new. In fact, they’ve been widely used in industries like e-commerce, technology, and personal goods for decades. These companies have discovered that structured funnels aren’t just effective – they’re game-changing.
So, why haven’t staffing firms adopted this strategy?
The staffing industry has traditionally relied on a different approach:
- Lots of cold calls.
- Leveraging existing networks.
- Relying on salespeople to push prospects through the sales pipeline.
While this approach can work, it misses out on the 60% of prospects who aren’t ready to buy right now but could become tomorrow’s best clients. That’s where a funnel comes in.
A funnel helps you capture and nurture those “not-right-now” leads, keeping your company top of mind until they’re ready to make a decision.
Salespeople in the “Red Zone” – Where Funnels Make the Biggest Impact
If your sales team focuses only on prospects who are immediately ready to buy (typically about 10% of your total market), they’re missing a huge opportunity. Research shows that 60% of your prospects are sitting on the sidelines – they’re not actively searching for a staffing solution, but they’re not completely uninterested either.
With a funnel, you can:
- Engage that 60% by providing helpful, educational content that addresses their challenges.
- Gradually move them closer to being sales-ready.
- Ensure your salespeople spend less time cold calling and more time closing qualified leads.
Marketing works at the top and middle of the funnel, while sales takes over at the bottom. This partnership ensures that every lead is nurtured, informed, and ready to buy before a sales conversation even begins.
Blogging. SEO. PPC ads. Reputation Management.
Let us help you drive more results with your digital marketing.
Funnels vs. Pipelines: What’s the Difference?
It’s important to note that a marketing funnel is not the same as a sales pipeline.
The funnel focuses on the buyer’s journey – how prospects move from awareness to decision.
The pipeline focuses on the sales process – how your team takes leads and converts them into paying clients.
While there’s some overlap, the marketing funnel handles much of the heavy lifting in the early stages. It attracts leads, builds interest, and nurtures relationships until prospects are ready to move into the sales pipeline.
Ready to get started on your funnel today?
Check back soon for Part 3: How to Create a Marketing Funnel That Works. And if you can’t wait… download the full eBook here!
The post Skyrocket Your Staffing Sales [Part 2]: What Are Marketing Funnels, and Why Should You Use Them? appeared first on Haley Marketing Group.
