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Your funnel is coming together, but it won’t work unless marketing and sales are in sync. These two teams must work together to deliver a seamless experience for prospects and convert them into loyal clients.
Let’s break down steps 5–8 of building your funnel.
Step 5: Align Marketing and Sales
Marketing and sales often operate in silos, but that approach doesn’t work in funnel building. To maximize your results, these teams need to collaborate:
- Marketing generates and nurtures leads with content and automation.
- Sales takes over when prospects are ready to make a decision.
Ensure both teams are aligned on goals, messaging, and handoff points to create a seamless client experience.
Step 6: Create Enablement Content for Each Stage
Content is the key to moving prospects through your funnel. Each stage requires a specific type of content to address your clients’ questions and concerns:
- Awareness: Blogs, whitepapers, and industry reports.
- Interest: Webinars, case studies, and how-to guides.
- Evaluation: Pricing comparisons, testimonials, and ROI-focused materials.
- Decision: Onboarding guides, FAQs, and guarantees.
Empower your sales team with these tools to make closing deals easier.
Step 7: Follow Up and Nurture
Staffing isn’t a one-and-done sales process. It takes 8–15 touches to convert a prospect into a client.
Your funnel should include a mix of automated and manual follow-ups, such as:
- Email sequences that provide helpful resources.
- Phone calls to check in and build personal relationships.
- Social media connections to stay top-of-mind.
Consistent, thoughtful follow-up is the key to nurturing leads.
Step 8: Automate the Process
Automation is a game-changer for staffing firms. By automating repetitive tasks, you can:
- Send personalized follow-ups after someone downloads a resource.
- Notify your sales team when a lead engages with specific content.
- Ensure no lead falls through the cracks.
Automation not only saves time but also ensures your funnel runs smoothly from start to finish. (And we’ll learn more about automation later in this series!)
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Don’t Stop Now…
Want more details on creating your funnel? Download our full eBook on the subject, The Secret to Skyrocketing Staffing Sales: 10X Your ROI with Marketing Conversion Funnels.
In part 6, we’ll get to the really good stuff – the content to include in your funnel that will help convert leads into sales.
The post Skyrocket Your Staffing Sales [Part 5]: Aligning Marketing and Sales for Funnel Success appeared first on Haley Marketing Group.
