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The Right Content Fuels Your Funnel
A marketing funnel is only as good as the content it contains. From grabbing attention at the top to retaining clients long after the sale, the right content keeps your prospects engaged and moving forward.
Let’s break down the types of content that work best at each stage of the funnel – and explore how to keep your clients coming back for more.
Top of the Funnel: Build Awareness
At the top of the funnel, your goal is to attract potential clients and educate them about their challenges. At this stage, prospects are just starting their journey, so focus on being helpful rather than promotional.
Content to use:
- Blog posts addressing common pain points.
- Salary guides and hiring best practices.
- Industry reports and market data.
Example: A blog titled “How to Reduce Turnover with Better Staffing Strategies” can grab attention and bring prospects into your funnel.
Middle of the Funnel: Nurture Interest
Once prospects are aware of your company, you need to keep them engaged by showcasing your expertise. This is the stage where you nurture their interest and prove your value.
Content to use:
- Case studies highlighting successful placements.
- Webinars on staffing strategies and trends.
- Guides on using staffing services as a business tool.
Example: A case study showing how your firm helped a healthcare company reduce time-to-fill by 50% builds credibility and trust.
Bottom of the Funnel: Drive Decisions
At the bottom of the funnel, your prospects are seriously considering working with you. Your content should help them finalize their decision and feel confident choosing your firm.
Content to use:
- Testimonials and video case studies.
- Pricing breakdowns and onboarding details.
- FAQs about your services and guarantees.
Example: A testimonial video featuring a satisfied client discussing how your services solved their staffing challenges can seal the deal.
Retention: Keep Clients Coming Back
In staffing, the funnel doesn’t stop at the sale. To turn one-time clients into repeat customers, you need retention-focused content.
Content to use:
- Quarterly business reviews (QBRs).
- Client-only events and training sessions.
- Upselling campaigns showcasing additional services.
Example: A QBR that highlights ROI metrics—like time saved and productivity increased—reinforces your value and encourages long-term partnerships.
Now that you know what content your funnel needs, it’s time to explore how automation can help you deliver that content efficiently and effectively. In the next post, we’ll dive into funnel automation and show you how to save time while maximizing ROI.
Need a website? Digital marketing? Job spend management? Something else?
Need Help Creating Funnel Content?
Contact Haley Marketing’s experts today. And get more details on sales funnels by downloading our eBook, The Secret to Skyrocketing Staffing Sales: 10X Your ROI with Marketing Conversion Funnels.
The post Skyrocket Your Staffing Sales [Part 6]: Feeding the Beast: Content for Your Funnel appeared first on Haley Marketing Group.
