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A well-designed marketing funnel is powerful, but without automation, it can be difficult to manage. Automation ensures that every lead gets the right content at the right time, that your sales team knows exactly when to follow up, and that no opportunity slips through the cracks.
Here’s how to automate your funnel for maximum efficiency and ROI.
1. Website Automation: Turn Visitors into Leads
Your website is the first stop for many prospects, and automation can make sure it’s working for you 24/7.
Key tools:
- Landing pages: Create pages focused on specific services or offers, with forms to capture prospect information.
- Lead tracking: Use tools to see who’s visiting your website and what content they’re engaging with.
- Lead scoring: Prioritize leads based on their level of engagement, ensuring the most promising ones get immediate attention.
2. Marketing Automation: Nurture Leads with Ease
Once a prospect enters your funnel, automation takes over to nurture them until they’re ready to engage with sales.
Key tools:
- Thank-you pages: After someone downloads a resource, provide additional content or next steps to keep them engaged.
- Follow-up sequences: Use email campaigns to share more resources and guide prospects further down the funnel.
- Retargeting ads: Show ads to prospects who’ve engaged with your website to bring them back.
3. Sales Automation: Support Your Team
Automation isn’t just for marketing. It can also supercharge your sales team’s efforts by ensuring they’re working smarter, not harder.
Key tools:
- Dormant client re-engagement: Automatically follow up with past clients who haven’t worked with you in a while.
- Assignment extensions: Send automated messages to candidates about extending their assignments.
- Sales reminders: Prompt your team to reach out at the right time with tasks like follow-up calls or LinkedIn connections.
Ready to Automate Your Funnel?
With automation in place, your funnel becomes a powerful, self-sustaining machine. To learn even more, download the full eBook here.
In the final post of this series, we’ll show you how to put it all together with a real-world example of a staffing firm using a marketing funnel to generate results.
Looking to Start-Up or Scale-Up Your Automation program?
Sense. Bullhorn Automation. HubSpot. Apollo.
The post Skyrocket Your Staffing Sales [Part 7]: Automate Your Funnel to Maximize ROI appeared first on Haley Marketing Group.
