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Building a marketing funnel can feel overwhelming. We get it!
But the process becomes much clearer when you see it in action. Let’s look at a practical example of how a staffing firm used a funnel to attract leads, nurture prospects, and convert them into clients.
Top of the Funnel: Awareness and Interest
Objective: Attract IT hiring managers.
Tactic: The firm created a 2024 AI Talent Hiring Guide filled with insights and data.
Execution:
- They promoted the guide through blog posts, LinkedIn ads, and email campaigns.
- A landing page captured leads by requiring a download form.
- After downloading, leads were directed to a thank-you page with additional resources.
Middle of the Funnel: Nurturing Leads
Objective: Move leads toward becoming sales-qualified.
Tactic: Nurture leads with targeted content and events.
Execution:
- The firm followed up with an email series about IT staffing best practices.
- They invited leads to a webinar on how to scale IT teams effectively.
- Marketing automation tracked engagement and notified sales of warm leads.
Bottom of the Funnel: Driving Decisions
Objective: Convert sales-qualified leads into clients.
Tactic: Equip sales with tools to close deals.
Execution:
- Sales teams shared case studies and testimonials with prospects.
- A demo walk-through of their staffing process addressed lingering questions.
- The firm offered a limited-time incentive: a discount on the first job order.
Retention: Keeping Clients Happy
Objective: Turn new clients into repeat customers.
Tactic: Quarterly business reviews (QBRs) and upselling campaigns.
Execution:
- Regular check-ins highlighted measurable results like time-to-fill and cost savings.
- They shared training opportunities and showcased additional services for future needs.
Need a website? Digital marketing? Job spend management? Something else?
It’s Time to Build Your Own Funnel!
This example shows how a well-designed funnel can turn cold leads into loyal clients.
Now it’s your turn!
Start building your funnel today and watch your sales soar. Need help? Get in touch with Haley Marketing’s experts. And don’t forget to download our eBook, The Secret to Skyrocketing Staffing Sales: 10X Your ROI with Marketing Conversion Funnels, for even more details on creating and implementing your funnel to drive more sales.
The post Skyrocket Your Staffing Sales [Part 8]: Putting It All Together – A Real-World Example appeared first on Haley Marketing Group.
