This post was originally published on this site
We updated this post in March, 2025; it was originally published in November, 2019.
It’s tough getting feedback from customers. They’re busy. Distracted. And unless your service is amazing (or awful), most people won’t take the time to give you “meh” feedback. So if you’re going to survey employers or job seekers, you need to make every question count.
If you could ask your clients or candidates just one question to gauge their service experience, what should it be?
Is there a silver-bullet survey question that will magically capture all the insights you need about your CX? Probably not. But the simplicity and speed of a one-question survey can increase response rates – and give you a snapshot of what people think about your staffing or recruiting firm.
A Few Powerful Survey Questions to Consider:
- Yes/no survey question: The next time you work with us, would you want the same account manager/recruiter to take care of you?
- Net Promoter Score question: On a scale of 1 to 10, what’s the likelihood you would recommend us to a friend or colleague?
- For customers with a service issue: Was your question answered or your issue resolved to your satisfaction?
- Customer service rating question: On a scale of 1 to 10, how would you rate our customer service?
Each of these questions has its own merits and applications, but they can all help you quickly gauge your service experience, allowing you to:
- identify patterns and trends in service levels (both positive and negative)
- follow up with dissatisfied customers for service recovery
- collect service experience data to use for internal training or in your marketing
Implementing a more comprehensive staffing CX survey?
If you’re expanding your customer feedback efforts, here are some best practices for creating an effective staffing service survey:
- Ask your most important questions first (in case clients don’t take the time to complete the entire questionnaire).
- Offer opportunities for open-ended responses, so that your clients aren’t limited by rating scales or yes/no responses.
- Actively solicit both positive and negative feedback.
- Think like a customer when writing your questions, targeting their biggest “pain points” in staffing and the service you deliver.
- Make the survey easy to find. Higher visibility leads to more responses, whether it’s through email, your website, or text-based outreach.
Maximizing Survey Responses: How to Get More Feedback
Even the best survey questions won’t help if nobody answers them.
To get meaningful insights, you need to make it easy and convenient for clients and candidates to provide feedback. Here are a few strategies to boost response rates:
- Keep it short and simple. Stick to 1–3 key questions to respect their time.
- Send surveys at the right moment. Timing matters — follow up immediately after a placement, service interaction, or major milestone.
- Use multiple channels. Email, SMS, website pop-ups, and in-app surveys increase your chances of getting responses.
- Incentivize participation. While not always necessary, a small incentive (like a gift card drawing) can encourage engagement.
- Make it mobile-friendly. Most people check emails and texts on their phones — ensure your survey is easy to complete on any device.
Turn Feedback into Your Competitive Edge
Gathering feedback isn’t about ticking a box. It’s about continuously improving your service and setting your firm apart. A well-crafted survey gives you the insights needed to enhance client and candidate experiences, boost retention, and refine your recruiting strategies. The more intentional you are about collecting and acting on feedback, the stronger your reputation and results will be. So don’t just ask — listen, adapt, and turn that data into a staffing advantage.
Need to improve your firm’s reputation online? That’s where our reputation management services come in. Get an estimate today!
The post The Best Staffing Customer Service Survey Question appeared first on Haley Marketing Group.
