The Long Tail of Local Jobs: Why Hundreds of Opportunities in Your Community Are Invisible

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Open Indeed. Search “South Bend, Indiana.” You’ll find the usual suspects: Amazon warehouses, Walmart stores, hospital systems. These are important employers. Nobody’s arguing otherwise.

But they’re not the whole picture. Not even close.

Right now, in the South Bend Regional Chamber’s footprint alone, there are hundreds of job openings that will never show up on a major job board. They exist on career pages that Indeed’s crawlers will never index, posted by employers who can’t afford a $15,000/year applicant tracking system, buried on a WordPress page or a static HTML site that nobody outside the company will ever find.

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