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In the years since the pandemic, recruitment marketing has become more efficient, more data-driven, and easier to measure success in—as long as you’re tracking the right metrics. But, how do you know which metrics to track or understand what success looks like? Some of them are straightforward (apply rate), while others are a bit more complex (the definition of quality can vary from job to job).
This blog breaks down the top metrics to watch in your recruitment marketing strategy, and how to determine if the figure indicates success—or should prompt a strategy edit.
First, a recruitment marketing review
Recruitment marketing refers to the various methods used to attract, engage, nurture and convert both active and passive job seekers into candidates. It’s evolved from newspaper advertising to online job boards and now social media advertising quickly. That transition has generated buckets of data that can unlock efficiency if considered correctly.
Here, we’ll focus on three main recruitment marketing advertising channels: Job boards, search and display, and social media. These channels build upon each other to create a flexible, holistic recruitment marketing strategy that attracts and engages talent wherever they may be online.
Understanding recruitment marketing spend
How much does acquiring
