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Key Takeaways: Employee referral programs (ERPs) can help counteract the extended labor shortage by making it easier for companies to attract high-quality talent through their existing employees. A strong employer brand is critical for a successful ERP. Employees with a positive perception of the company and their work experience will likely refer others. Educating employees on the ERP and its benefits is essential. Providing clear and accessible information can increase engagement and participation rates. Beyond immediate hiring needs, a successful ERP can build a strong, cohesive company culture where employees feel valued and invested in the organization’s success.