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FlexJobs has long been a master of “The Authority Play,” and their use of press releases (PRs) is a masterclass in modern SEO and brand positioning. Here is a link to their latest.
While some companies view the press release as a dying medium for dry corporate announcements, FlexJobs uses it as a high-octane engine for search engine visibility and backlink equity.
Here is an analysis of why their strategy is so effective and the lessons other job boards can steal from their playbook.
Why FlexJobs’ PR Strategy is Brilliant
1. Transforming “News” into “Data Assets”
FlexJobs doesn’t just announce
