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Netcore Cloud, a leading global MarTech and customer experience company, has unveiled its first-ever State of Martech Report for 2024. This report explores the evolving dynamics of consumer behavior and their impact on marketing strategies. It provides an in-depth analysis of current consumer preferences, needs, and trend-setting behaviors, highlighting the main MarTech trends for 2024. The report also includes practical insights from global marketing experts, offering valuable lessons from their professional experiences.
Drawing from extensive research and expert opinions, “State of MarTech 2024” covers key areas such as consumer behavior shifts, generative AI’s impact, personalized marketing’s rise, and technology’s evolving role in customer engagement. The report suggests consumer preferences are strongly inclined toward short-form video content and convenient and instant transactions. It also highlights crucial trends: consumers are becoming increasingly selective, seeking hyper-personalized experiences akin to ‘My Personal Store.’ Consequently, marketers must rethink their strategies for engaging with consumers across multiple platforms.
Below are a few interesting insights that the report includes:
As technology evolves, 7 in 10 global consumers eagerly seek personalized experiences, signaling a shift to a hyper-personalized retail landscape. Success hinges on marketers precisely targeting the individual—a ‘segment of
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