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I am a marketer by heart and as someone who has grown up in the HR technology industry over the past 20 years I have come to appreciate good marketing when I see it. And I also cringe when I see marketing fail.
Over the past few years our industry has seen an influx of vendors come to market with various software solutions for HR and recruiting, but for the most part these vendors fail to market themselves properly. They don’t stand out in a sea of other vendors. Their messaging is off. They fail to capitalize on media wins, they don’t invest in building their brand.
I could go on.
Today we are living in the golden age of HR technology which means…
