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Recruiting the perfect candidate for an open position can feel like an endless search. 75% of employers globally are reporting they are having challenges in filling roles, according to ManpowerGroup. While this number is down slightly from 2023, it is still concerning and a major challenge for recruiters. In a competitive market, a strong job description becomes your secret weapon, attracting the right talent and weeding out unqualified applicants.
This article equips you, the recruiter, with the strategies to craft compelling job descriptions that resonate with top performers. Let’s dive into the art of writing descriptions that entice ideal candidates to hit that “apply” button.
Captivate From the Start
A job seeker scrolls through a sea of job postings. How do you make yours stand out? Here’s where a catchy title and an engaging opening paragraph come into play.
Use catchy titles: Ditch the generic “Marketing Associate” and opt for something that piques curiosity. A title like “Content Marketing Strategist” is enough of a change to showcase the role’s value and attract candidates who identify with that title. The popular eyewear company, Warby Parker, uses playful and unique job titles to grab the reader’s attention. For example, their “Content Marketing
