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Key Takeaways In 2025, recruiters will need to play a more significant role in creating hiring plans, rather than just executing them. Programmatic advertising and AI-driven sourcing tools will become even bigger players in recruitment marketing. A strong employer brand will become even more critical with respect to getting potential candidates to apply and stay engaged throughout the hiring process. Tuning in to the values of Gen Z candidates is essential as this generation enters the workforce in greater numbers.
