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Appcast, the leading recruitment marketing platform powered by programmatic, is proud to announce the release of its ninth annual Recruitment Marketing Benchmark Report. This comprehensive annual report offers critical insights into the current state of the labor market and recruitment marketing trends, helping employers navigate the ever-changing hiring landscape.
The 2025 Recruitment Marketing Benchmark Report evaluates 2024 job ad data from more than 1,300 employers in the U.S., analyzing 379 million job ad clicks and over 30 million applies. The report examines key metrics such as cost-per-click (CPC), cost-per-application (CPA), and cost-per-hire (CPH) across various industries and geographic regions. Notably, this year’s report introduces new benchmarks from recruitment marketing campaigns run on search and social media platforms, providing a holistic view of the recruitment marketing mix.
Key Findings from the 2025 Recruitment Marketing Benchmark Report:
Labor Market Balance: The labor market is in near-perfect balance, shifting power from job seekers to employers. With the Great Resignation behind us, we are now amid the Great Stay, demonstrated by declines in the quits, hires, and layoffs and discharges rates. Overall, this has led to higher apply rates despite an increase in CPCs.
Apply Rates: Overall, apply rates climbed in 2024, ending the
