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Gen Alpha will enter the workforce in 2026. To attract them, use video-first recruitment, a presence on gaming platforms, purpose-driven branding, and streamlined hiring processes that value mental health.
Key Takeaways Gen Alpha is the most diverse generation in U.S. history. Gen Alpha will bring strong values around inclusivity, mental health awareness, and purpose-driven work as they enter the workforce. Video and gaming platforms dominate Gen Alpha’s digital habits, making video-first recruitment marketing and creative engagement within gaming environments essential strategies. Traditional hiring practices will become obsolete as Gen Alpha expects AI-driven personalization, instant results, and alternatives to resumes.
