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Based on insights from Donna Owen, Founder of The Engine, presented at the Job Boards Connect Conference.
“If your job board feels like it’s working harder than ever but not getting anywhere faster, you might not have a growth problem – you might have a clarity problem.”
That was the key message from Donna Owen’s powerful session, “Sustainable Growth in a Tough Market.” Her point? Growth doesn’t happen by chance or volume; it compounds only when every part of your business revolves around one thing: your Ideal Customer Profile (ICP) and their problems.
So, What Exactly Is an Ideal Customer Profile (ICP)?
Your ICP isn’t just a demographic description of who buys from you. It’s a deep understanding of who gets the most value from what you offer and why. It’s the foundation for every part of your revenue engine, from marketing and sales to customer success and product development.
As Donna put it, “Your growth only compounds when every part of your revenue engine is built around your ICP’s problems.”
The “ICP Problem” – When You Don’t Have Clarity
Too many businesses fall into what Donna calls “Busy Fool” mode – working hard but not
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