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U.S. health systems expect artificial intelligence to play an increasingly important role in making primary care a strategic priority in the coming years.
In addition, more than three-quarters of executives plan to expand their primary care footprint by adding more owned practices and employing more primary care providers over the next five to seven years, according to Bain & Co.’s 2025 Primary Care at Health Systems Survey. They also anticipate a significant shift toward value-based and population-focused care models.
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“The ambition around primary care is clear—health systems are betting on it as a cornerstone of strategy,” says Dr. Erin Morissette, a partner in the company’s health and life sciences practice. “Our research suggests that those who can navigate workforce shortages, reimagine care models and adopt AI in ways that truly reduce burdens for clinicians will succeed.”
Several trends about the future of primary care emerged from the survey:
The value of primary care is shifting. Improving medical cost management and fulfilling community commitments are rising in importance, while driving referrals to specialists has dropped to the bottom of rationales for employing primary care professionals.
Momentum toward value-based model is
