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Every time a new technology arrives, headlines warn of the jobs it will kill. Today, the focus is on artificial intelligence and its impact on entry-level hiring. Some companies worry that AI will make junior roles disappear, while others argue it will create new ones. Both views miss the deeper truth: The real crisis is not automation, but intent.
Most entry-level jobs are still designed as if careers were ladders, each rung leading predictably to the next. But young professionals do not see their lives this way. They see careers as maps—full of routes, detours and opportunities to explore. When organizations ignore that, disengagement follows. Reskilling programs falter, graduates leave early and potential is wasted.
See also: AI is killing entry-level hiring: A real threat or ‘complete nonsense’?
Why intent matters in hiring
AI exposes this weakness because it quickly takes over repetitive tasks that once defined junior roles. If those roles exist only to perform tasks until promotion comes along, they are already obsolete. But if they exist to help people discover their strengths and direction, then entry-level hiring is more valuable than ever.
The missing element is intent. Traditional hiring measures what candidates can do, but few ask
