LEBANON, N.H. — Appcast, the global leader in programmatic recruitment marketing technology and services, today announced the launch of AppcastEngage™, a powerful new layer within the AppcastOne™ platform designed to help employers convert more qualified candidates without increasing media spend. AppcastEngage brings together a suite of solutions that create a seamless, data-connected experience designed to improve candidate engagement and hiring outcomes.
“AppcastEngage is a next generation upgrade to our technology,” said Kelsey Krater, chief platform officer at Appcast. “It’s smarter, faster, and more connected — designed to help employers get more out of every dollar spent on talent acquisition.”
Universal Apply, the foundation of AppcastEngage, allows job seekers to securely save their profile and resume and then effortlessly apply to jobs across thousands of sites. This reduces friction in the application process and increases the likelihood that employers receive more of the right applicants, faster.
AppcastEngage also features seamless on-platform forms that increase conversion rates on search and social sites by capturing candidate information without disrupting their experience. An integrated remarketing engine ensures that qualified candidates who show interest but don’t initially complete an application are intelligently re-engaged, creating a higher-quality pipeline for employers. These innovations, combined with Appcast’s full funnel tracking (from click-to-hire), maximize an employer’s recruitment marketing efficiency to drive quality candidates through the hiring process.
“This isn’t just about new tech—it’s about applying what we’ve learned in new ways,” added Krater. “AppcastEngage connects the dots between media, data, and outcomes and improves conversion rates without increasing spend.”
