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We’ve been at this behavioral science stuff for a while now – seven decades, to be precise!
So when we say that The Predictive Index is committed to its mission of Better Work, Better World, we’re not touting some short-term effort.
In 2025, PI celebrates its 70th anniversary, marking seven decades of innovation, helping organizations align business strategy with talent strategy.
Science-backed HR software, rooted in a deep history of assessments
Founded in 1955 by Arnold Daniels, who developed the Behavioral Assessment based on his experience with psychometrics in the U.S. Air Force, PI has evolved from a paper-based testing system to a comprehensive talent optimization platform, serving 10,000+ clients globally.
Since its acquisition by CEO Mike Zani and Chairman Daniel Muzquiz in 2014, PI has transformed significantly, shifting from traditional assessments to a robust software platform. The PI Cognitive Assessment emerged as a scientifically validated, flagship product, and in 2018, PI introduced its talent optimization framework, setting a new standard for data-driven people management.
More recently, the 2023 acquisition of Charma led to the launch of PI Perform, equipping managers with powerful team management tools.
“For nearly three-quarters of a century, PI has been at the forefront
