Employee wellbeing and recognition: Why PwC spent $22M to bring them together

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As rates of employee stress continue to skyrocket, wellbeing remains top of mind for most HR professionals. At professional services firm PwC, the people team is taking an innovative approach to supporting its workforce: marrying employee wellbeing and recognition—in a way that is ultimately enhancing the employee experience and becoming a critical employee retention and attraction tool.

“It’s a win-win-win,” says Kim Jones, PwC talent strategy and people experience leader, about the organization’s My Milestone Rewards program, which is closing in on its first anniversary.

The initiative recognizes employees who reach milestone tenures with a menu of rewards offerings. In its first year, the program recognized about 7,000 employees—supported by an organizational investment thus far of about $22 million.

Employee wellbeing and recognition: a natural connection

PwC employees are eligible for recognition through My Milestone Rewards at their three-, six-, 10- and 15-year anniversaries with the firm—and then every five years after. PwC’s previous recognition effort focused primarily on promotions.

“We created this program to be able to reward more of our employees, not just those who are promoted, and we wanted to give them options to choose what’s most important to them—based upon where they are in their lives,”

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