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A career site is an essential recruitment tool, showcasing company culture and job opportunities. An effective site is built on a strong employer brand, a seamless candidate experience, and technical optimization. When properly executed, it reduces hiring costs, enhances the candidate journey, and strengthens employer branding.
Key Takeaways More than 60% of job seekers visit a company’s career page before applying. Companies with well-structured career sites experience 34% more applications. Career sites are a powerful recruitment marketing tool, offering insights into company culture while reducing cost-per-hire.
