New HR Tech from Sense, LumApps

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Sense, the market leader in AI-driven talent engagement solutions for recruiting, today announced the release of Sense Talent Relationship Management (TRM), a central hub within the Sense platform, for recruiters to build, manage and improve relationships with potential job candidates.

Sense TRM Product Features and Recruiter Benefits:

Recruiters can now manage inbound and outbound talent engagement tasks on one platform and talent teams can personalize the experience they want:

  • Candidate information collected via Inbound Sense Chatbot is funneled into Sense TRM while recruiters can use this existing pool of candidates within the hub to fill open positions.
  • Recruiters can reach out to candidates by adding candidates to campaigns that the recruitment marketer or sourcer will create.
  • Recruiters can use manually, or automatically trigger campaigns sent via Sense TRM.
  • Sense TRM can seek feedback from interviewers, collect more documents from candidates, and communicate all the data back into the company’s ATS for a more complete view of the candidate.
  • Talent teams have multiple avenues to reach candidates and re-engage their database (text, email, chatbot).
  • Analytics within Sense TRM allows VP/Director of TA to analyze which sourcing channels and campaigns are producing the best results.

“Recent reports uncovered an average of 61% of a recruiter’s time goes into reviewing candidate profiles, but while recruiters are wasting critical time looking at profiles, 38% of candidates’ profiles are still overlooked!” explained Anil Dharni, Sense CEO and Co-Founder. “We designed Sense TRM as a comprehensive tool for recruiters where they can see candidate information and add candidates to campaigns while also solving for speed so recruiters can hire faster – while making the candidate’s experience the most engaging,” he added.


LumApps, a leading Employee Experience Platform, today unveiled LumApps Campaigns. The new product helps organizations personalize employee interactions by orchestrating communications so that relevant information is delivered to the right people at the right time and place.

Leveraging LumApps’ industry-first employee data layer, LumApps Campaigns enables organizations to create highly segmented groups based on various factors (e.g., employee roles, interests, behaviors, etc.) and orchestrate targeted campaigns based on the unique needs and preferences of each individual. 

“In today’s digital workplace, the employee experience is as critical as customer experience. With LumApps Campaigns, companies can easily build, measure, and automate hyper-personalized campaigns across multiple channels to make meaningful connections that empower productivity and support engagement and retention efforts,” said Idriss Bentoumi, Chief Product Officer at LumApps. 

Campaigns are coordinated communications revolving around a goal, idea, event, or concept. They play an important role in every employee journey, including onboarding and culture initiatives, and can significantly enhance the overall employee experience. To date, most organizations have been forced to execute campaigns using one-off, non-targeted, top-down communications, which aren’t as effective. LumApps Campaigns transforms this process by allowing organizations to schedule multiple communications tailored to each employee and deliver multi-step campaigns across channels. 

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