Read Time22 Second
The first sign that OKRs are failing is not a missed target. It is a team that can recite its progress percentages but cannot explain what success is supposed to change.
This happens more often than organizations admit. Objectives multiply, key results become task lists, and weekly updates turn into reporting exercises. The framework remains visible, but the purpose behind the work disappears.
That loss of purpose matters. A 2025 Gallup and Stand Together study
