Paradox Acquires Traitify

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Paradox, the conversational recruiting software helping global brands like Unilever and McDonald’s simplify hiring through automation with a human touch, announced today the acquisition of Traitify — the world’s fastest, mobile-first assessment platform. Terms of the deal were not disclosed. 

The acquisition marks the latest milestone for Paradox, which was founded in 2016 and has experienced rapid growth since — recently being ranked in the top 5% of the prestigious Inc. 5000 list of America’s fastest-growing private companies. 

“Our goal has always been to build a software company that solves real problems for our clients,” said Paradox founder and CEO, Aaron Matos. “I’m so proud of the work we’ve done to get to this point and thrilled to add Traitify to the team. They share our passion for recruiting and our philosophy that software should make things simpler, faster, and easier — not add more work.” 

Unlike traditional assessment technology, Traitify was built to be fast, visual, and mobile-first — increasing assessment completion rates to more than 96%. On average, candidates can finish Traitify’s visual-based assessment in less than two minutes, generating insight on their own personality and helping employers better predict the candidate’s suitability for the role. 

Traitify is already integrated with Paradox, serving joint clients like ResultsCX and McDonald’s to work alongside core HCM platforms like Workday, iCims, and more. The company’s growth took off in 2017 when Traitify launched the industry’s first mobile-first assessment based on the Big Five framework — a model of personality backed by over 50 years of scientific research by I/O psychologists. 

“We’re incredibly excited to join the Paradox team who share our passion for putting people front and center in the recruiting process. We’ve already seen tremendous success together, and this acquisition positions us to build the best experiences for candidates and talent acquisition teams across the globe,” said Dan Sines, CEO & Co-Founder of Traitify.

Paradox Chief Product Officer Adam Godson said the acquisition will serve an essential and powerful purpose: Removing hurdles for hourly candidates trying to find a job fast, and further simplifying hiring for managers and high-volume recruiting teams, who often operate under serious time constraints. 

“I’ve always subscribed to the idea that there’s never a good time to make a bad hire,” said Godson. “Traitify is playing a key role in helping its clients hire the best candidates for the job, faster — and that’s never been more important than right now in the high-volume hourly segment. I can’t wait to see what our teams will do together.”

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