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OpenAI is quietly testing advertising features inside its ChatGPT platform as the company looks to expand its revenue base beyond subscriptions, according to recent reporting. Code discovered in a beta version of the ChatGPT Android app includes references to “ads feature,” “search ad,” “search ads carousel” and “bazaar content,” indicating that ad-integration is under active development.
In one reported instance, a paid ChatGPT Pro user spotted what appeared to be a promotional link – “Find a fitness class, Connect Peloton” – while discussing a podcast interview, suggesting live-testing may already be underway.
The move marks a significant departure for OpenAI, which
